Exegesis

word count: 781

For the purpose of my Web Presence assignment I have chosen to use this opportunity to express my interest in Graphic Design. Having always thought of starting a possible business, I thought this was a perfect opportunity for me to do so. I have used what I’ve learnt so far in Web101 and have been able to create a working web presence of myself. Being able to showcase some of my Photoshop and Illustrator works that I did during the course of my Diploma in Interactive Digital media (2010). It was an easy choice to make when choosing the overall theme.

m.a.c creations was instantly thought of to represent my interest in Graphic Design and to hopefully use it as a business name. m.a.c are the initials of my name, michelle anne carroll. The fact that I work on a mac computer also made it seem somewhat appropriate. I also wanted to include a catchy phrase that would, once again be associated with design, and I came up with Custom Creativity, referring to myself as the ‘custom creator’.

From here the design process began. I created the background image in Photoshop. I chose cogs to represent my logo .. ‘making ideas work’. I wanted to give, perhaps a potential client, the feeling that I would be able to design, create and turn their ideas into something that worked well and ran smoothly, like a well oiled piece of machinery. I chose the colour scheme blue as I have always associated blue with a sense of calmness. Blue skies always make me happy and there is nothing more serene than looking out at a clear blue ocean. These are the feelings I want my readers to feel when reading my presence.

Upon looking at different wordpress templates I decided to go with “contempt” it offered blue tones and gave options such as customizing the header and background. Wanting to create my own background and header this one suited my needs. Not all wordpress templates allows you to customize these. After looking at and comparing that of my personal blog, designed with blogger and seeing the templates blogger offered, I felt in order to achieve the overall look and feel that I wanted, it was best that I use wordpress as my Central Node.

Learning about blogs in module 2.1 was when I decided to start my own personal blog. “Every day, millions of online diarists, or ‘bloggers’, share their opinions with a global audience” (Drezner, 2004). I thought this may help the reader in getting to know me a little better. This was an easy choice to include on the homepage as a contributing node. By now I had also set up an account with Twitter, as suggested on the BlackBoard. “If you’re on Twitter and would like to use it during the semester to stay in touch with other students. If you follow me and send a tweet with the #Web101 hashtag in it, I’ll add you to my Web101 2011 SP1 list. If you’re not on Twitter, you can explore it by looking at the Web101 SP1 list or looking at tweets tagged with #Web101” (Croeser, 2011). This could be used as another contributing node that I could incorporate on the homepage. I can’t say that I tweet everyday, but I do find it useful in keeping up to date with useful information.

Requiring a few further contributing nodes for the assignment, I then joined Delicious and LinkedIn. For the purpose of posting pictures I also joined Flickr. I had heard of these sites but knew very little about them. Throughout the process of creating this presence I have been able to explore these different tools. Something I would have not undertaken if not for the purpose of this assignment.

According to Blood (2000), “The power of weblogs can transform both writers and readers from ‘audience’ to ‘public’ and from ‘consumer’ to ‘creator’”. Getting into the creative spirit, I then decided to add some websites in which I felt had a common theme of Graphic Design and even added an animated video.

I have learnt a great deal from this exercise. I think my favourite was creating my Favicon (short for ‘favorite icon’) to appear in the address bar when my page loads. I have successfully created a Web 2.0 website and I have explained in this exegesis as to how and why I made the choices I made in the design process. By completing this task, I can now easily manage my online presence and start to leave my own digital footprints. The desire to intensify everyday life can be experienced through the ownership of social existence, “exerting some control over social identities and social relations” (Fiske, 1992 p. 160).

[1] Central Node: https://customcreativity.wordpress.com/

[2] About page: https://customcreativity.wordpress.com/about/

[3] Exegesis: https://customcreativity.wordpress.com/exegesis/

[4] Contributing Nodes

Twitter: http://twitter.com/#!/iMac_73

Blogger: http://imac73.blogspot.com/

Delicious: http://www.delicious.com/imac73

Flickr: http://www.flickr.com/photos/customcreativity/

LinkedIn: http://au.linkedin.com/pub/michelle-carroll/33/89a/4aa

Vodpod: http://vodpod.com/imac73

References:

Blood, R. (2000). Weblogs: a history and perspective  Retrieved from http://lms.curtin.edu.au/webapps/portal/frameset.jsp?tab_id=_2_1&url=%2fwebapps%2fblackboard%2fexecute%2flauncher%3ftype%3dCourse%26id%3d_35129_1%26url%3d

Croeser, S. (2011). Welcome to Web 101. Posted Date: February 25th Retrieved from http://lms.curtin.edu.au/webapps/portal/frameset.jsp?tab_id=_2_1&url=%2fwebapps%2fblackboard%2fexecute%2flauncher%3ftype%3dCourse%26id%3d_35129_1%26url%3d

Drezner, D.W., & Farrell H. (2004). Web of influence. Foreign Policy. 145
Retrieved from http://www.danieldrezner.com/policy/webofinfluence.htm

Fiske, J. (1992). Cultural studies and the culture of everyday life. In Lawrence Grossberg, Cary Nelson, & Paula A Treichler (Eds.), Cultural studies (pp.154-173). New York Routledge Retrieved from http://edocs.library.curtin.edu.au/eres_display.cgi?url=dc60261786.pdf

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